Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294A55
RGB
41, 74, 85
HSL
195, 35%, 25%
HSB
195, 52%, 33%
CMYK
52, 13, 0, 67
LAB
29, -10, -11
LCH
29, 15, 227
OKLCH
0.39, 0.04, 221
XYZ
5, 6, 9
LUV
29, -14, -12
HWB
195, 16%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.