Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294A68
RGB
41, 74, 104
HSL
209, 43%, 28%
HSB
209, 61%, 41%
CMYK
61, 29, 0, 59
LAB
30, -5, -22
LCH
30, 22, 257
OKLCH
0.40, 0.06, 248
XYZ
6, 6, 14
LUV
30, -13, -27
HWB
209, 16%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.