Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294A75
RGB
41, 74, 117
HSL
214, 48%, 31%
HSB
214, 65%, 46%
CMYK
65, 37, 0, 54
LAB
31, -1, -29
LCH
31, 29, 268
OKLCH
0.41, 0.08, 256
XYZ
7, 7, 18
LUV
31, -13, -37
HWB
214, 16%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.