Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294A7B
RGB
41, 74, 123
HSL
216, 50%, 32%
HSB
216, 67%, 48%
CMYK
67, 40, 0, 52
LAB
31, 1, -32
LCH
31, 32, 271
OKLCH
0.41, 0.09, 258
XYZ
7, 7, 20
LUV
31, -13, -42
HWB
216, 16%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.