Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294B5A
RGB
41, 75, 90
HSL
198, 37%, 26%
HSB
198, 54%, 35%
CMYK
54, 17, 0, 65
LAB
30, -9, -13
LCH
30, 16, 234
OKLCH
0.39, 0.05, 228
XYZ
5, 6, 11
LUV
30, -14, -15
HWB
198, 16%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.