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Cobalt

#294B80

A balanced, moderate cobalt — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

294B80

RGB

41, 75, 128

HSL

217, 51%, 33%

HSB

217, 68%, 50%

CMYK

68, 41, 0, 50

LAB

31, 2, -34

LCH

31, 34, 273

OKLCH

0.42, 0.10, 259

XYZ

7, 7, 21

LUV

31, -13, -45

HWB

217, 16%, 50%

Pantone

534 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.