Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294C52
RGB
41, 76, 82
HSL
189, 33%, 24%
HSB
189, 50%, 32%
CMYK
50, 7, 0, 68
LAB
30, -12, -8
LCH
30, 14, 213
OKLCH
0.39, 0.04, 210
XYZ
5, 6, 9
LUV
30, -15, -8
HWB
189, 16%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.