Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294D58
RGB
41, 77, 88
HSL
194, 36%, 25%
HSB
194, 53%, 35%
CMYK
53, 12, 0, 65
LAB
30, -11, -11
LCH
30, 15, 225
OKLCH
0.40, 0.05, 220
XYZ
5, 6, 10
LUV
30, -15, -12
HWB
194, 16%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.