Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294D63
RGB
41, 77, 99
HSL
203, 41%, 27%
HSB
203, 59%, 39%
CMYK
59, 22, 0, 61
LAB
31, -8, -17
LCH
31, 19, 245
OKLCH
0.40, 0.06, 237
XYZ
6, 7, 13
LUV
31, -15, -21
HWB
203, 16%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.