Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294E52
RGB
41, 78, 82
HSL
186, 33%, 24%
HSB
186, 50%, 32%
CMYK
50, 5, 0, 68
LAB
31, -13, -7
LCH
31, 15, 208
OKLCH
0.40, 0.04, 205
XYZ
5, 7, 9
LUV
31, -16, -6
HWB
186, 16%, 68%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.