Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294E66
RGB
41, 78, 102
HSL
204, 43%, 28%
HSB
204, 60%, 40%
CMYK
60, 24, 0, 60
LAB
31, -8, -18
LCH
31, 20, 247
OKLCH
0.41, 0.06, 239
XYZ
6, 7, 14
LUV
31, -15, -23
HWB
204, 16%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.