Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294F56
RGB
41, 79, 86
HSL
189, 35%, 25%
HSB
189, 52%, 34%
CMYK
52, 8, 0, 66
LAB
31, -12, -9
LCH
31, 15, 215
OKLCH
0.40, 0.04, 211
XYZ
5, 7, 10
LUV
31, -16, -9
HWB
189, 16%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.