Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294F5D
RGB
41, 79, 93
HSL
196, 39%, 26%
HSB
196, 56%, 36%
CMYK
56, 15, 0, 64
LAB
31, -11, -13
LCH
31, 17, 230
OKLCH
0.41, 0.05, 224
XYZ
6, 7, 11
LUV
31, -16, -15
HWB
196, 16%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.