Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294F65
RGB
41, 79, 101
HSL
202, 42%, 28%
HSB
202, 59%, 40%
CMYK
59, 22, 0, 60
LAB
32, -9, -17
LCH
32, 19, 244
OKLCH
0.41, 0.06, 236
XYZ
6, 7, 13
LUV
32, -15, -21
HWB
202, 16%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.