Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295174
RGB
41, 81, 116
HSL
208, 48%, 31%
HSB
208, 65%, 45%
CMYK
65, 30, 0, 55
LAB
33, -6, -25
LCH
33, 25, 257
OKLCH
0.42, 0.07, 247
XYZ
7, 8, 18
LUV
33, -16, -32
HWB
208, 16%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.