Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295290
RGB
41, 82, 144
HSL
216, 56%, 36%
HSB
216, 72%, 56%
CMYK
72, 43, 0, 44
LAB
34, 2, -39
LCH
34, 39, 274
OKLCH
0.44, 0.11, 259
XYZ
9, 9, 28
LUV
34, -15, -53
HWB
216, 16%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.