Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29535D
RGB
41, 83, 93
HSL
192, 39%, 26%
HSB
192, 56%, 36%
CMYK
56, 11, 0, 64
LAB
33, -13, -11
LCH
33, 17, 220
OKLCH
0.42, 0.05, 215
XYZ
6, 7, 11
LUV
33, -17, -12
HWB
192, 16%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.