Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295461
RGB
41, 84, 97
HSL
194, 41%, 27%
HSB
194, 58%, 38%
CMYK
58, 13, 0, 62
LAB
33, -12, -12
LCH
33, 18, 225
OKLCH
0.42, 0.05, 220
XYZ
6, 8, 12
LUV
33, -17, -14
HWB
194, 16%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.