Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295494
RGB
41, 84, 148
HSL
216, 57%, 37%
HSB
216, 72%, 58%
CMYK
72, 43, 0, 42
LAB
35, 2, -40
LCH
35, 40, 274
OKLCH
0.45, 0.12, 258
XYZ
9, 9, 29
LUV
35, -16, -55
HWB
216, 16%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.