Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29558C
RGB
41, 85, 140
HSL
213, 55%, 35%
HSB
213, 71%, 55%
CMYK
71, 39, 0, 45
LAB
35, -1, -36
LCH
35, 36, 269
OKLCH
0.45, 0.10, 255
XYZ
9, 9, 26
LUV
35, -17, -48
HWB
213, 16%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.