Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29569A
RGB
41, 86, 154
HSL
216, 58%, 38%
HSB
216, 73%, 60%
CMYK
73, 44, 0, 40
LAB
36, 3, -42
LCH
36, 43, 274
OKLCH
0.46, 0.12, 259
XYZ
10, 9, 32
LUV
36, -17, -59
HWB
216, 16%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.