Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295988
RGB
41, 89, 136
HSL
210, 54%, 35%
HSB
210, 70%, 53%
CMYK
70, 35, 0, 47
LAB
36, -4, -32
LCH
36, 32, 262
OKLCH
0.45, 0.09, 250
XYZ
9, 9, 25
LUV
36, -18, -43
HWB
210, 16%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.