Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29598E
RGB
41, 89, 142
HSL
211, 55%, 36%
HSB
211, 71%, 56%
CMYK
71, 37, 0, 44
LAB
37, -2, -35
LCH
37, 35, 266
OKLCH
0.46, 0.10, 253
XYZ
9, 10, 27
LUV
37, -18, -47
HWB
211, 16%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.