Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295C60
RGB
41, 92, 96
HSL
184, 40%, 27%
HSB
184, 57%, 38%
CMYK
57, 4, 0, 62
LAB
36, -17, -8
LCH
36, 19, 205
OKLCH
0.44, 0.05, 202
XYZ
7, 9, 12
LUV
36, -21, -8
HWB
184, 16%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.