Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295C97
RGB
41, 92, 151
HSL
212, 57%, 38%
HSB
212, 73%, 59%
CMYK
73, 39, 0, 41
LAB
38, -1, -38
LCH
38, 38, 268
OKLCH
0.47, 0.11, 254
XYZ
10, 10, 31
LUV
38, -19, -53
HWB
212, 16%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.