Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295D8A
RGB
41, 93, 138
HSL
208, 54%, 35%
HSB
208, 70%, 54%
CMYK
70, 33, 0, 46
LAB
38, -6, -31
LCH
38, 31, 259
OKLCH
0.46, 0.09, 247
XYZ
9, 10, 25
LUV
38, -19, -42
HWB
208, 16%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.