Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295DB1
RGB
41, 93, 177
HSL
217, 62%, 43%
HSB
217, 77%, 69%
CMYK
77, 47, 0, 31
LAB
40, 6, -51
LCH
40, 51, 277
OKLCH
0.49, 0.15, 260
XYZ
13, 11, 43
LUV
40, -18, -72
HWB
217, 16%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.