Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295E65
RGB
41, 94, 101
HSL
187, 42%, 28%
HSB
187, 59%, 40%
CMYK
59, 7, 0, 60
LAB
37, -17, -10
LCH
37, 19, 210
OKLCH
0.45, 0.06, 207
XYZ
7, 9, 14
LUV
37, -21, -10
HWB
187, 16%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.