Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295F70
RGB
41, 95, 112
HSL
194, 46%, 30%
HSB
194, 63%, 44%
CMYK
63, 15, 0, 56
LAB
37, -14, -15
LCH
37, 21, 227
OKLCH
0.46, 0.06, 221
XYZ
8, 10, 17
LUV
37, -21, -19
HWB
194, 16%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.