Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295F75
RGB
41, 95, 117
HSL
197, 48%, 31%
HSB
197, 65%, 46%
CMYK
65, 19, 0, 54
LAB
37, -13, -18
LCH
37, 22, 234
OKLCH
0.46, 0.07, 228
XYZ
8, 10, 18
LUV
37, -21, -23
HWB
197, 16%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.