Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296164
RGB
41, 97, 100
HSL
183, 42%, 28%
HSB
183, 59%, 39%
CMYK
59, 3, 0, 61
LAB
38, -18, -8
LCH
38, 20, 202
OKLCH
0.46, 0.06, 200
XYZ
7, 10, 14
LUV
38, -22, -7
HWB
183, 16%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.