Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296277
RGB
41, 98, 119
HSL
196, 49%, 31%
HSB
196, 66%, 47%
CMYK
66, 18, 0, 53
LAB
38, -14, -18
LCH
38, 23, 232
OKLCH
0.47, 0.07, 225
XYZ
9, 11, 19
LUV
38, -22, -22
HWB
196, 16%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.