Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296389
RGB
41, 99, 137
HSL
204, 54%, 35%
HSB
204, 70%, 54%
CMYK
70, 28, 0, 46
LAB
40, -10, -27
LCH
40, 29, 251
OKLCH
0.48, 0.09, 241
XYZ
10, 11, 25
LUV
40, -22, -37
HWB
204, 16%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.