Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296497
RGB
41, 100, 151
HSL
208, 57%, 38%
HSB
208, 73%, 59%
CMYK
73, 34, 0, 41
LAB
40, -6, -34
LCH
40, 35, 260
OKLCH
0.49, 0.10, 248
XYZ
11, 12, 31
LUV
40, -21, -47
HWB
208, 16%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.