Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2965BB
RGB
41, 101, 187
HSL
215, 64%, 45%
HSB
215, 78%, 73%
CMYK
78, 46, 0, 27
LAB
43, 5, -52
LCH
43, 52, 275
OKLCH
0.51, 0.15, 258
XYZ
15, 13, 49
LUV
43, -20, -75
HWB
215, 16%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.