Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29686C
RGB
41, 104, 108
HSL
184, 45%, 29%
HSB
184, 62%, 42%
CMYK
62, 4, 0, 58
LAB
40, -20, -9
LCH
40, 22, 204
OKLCH
0.48, 0.06, 201
XYZ
9, 11, 16
LUV
40, -25, -9
HWB
184, 16%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.