Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296871
RGB
41, 104, 113
HSL
188, 47%, 30%
HSB
188, 64%, 44%
CMYK
64, 8, 0, 56
LAB
40, -19, -11
LCH
40, 22, 212
OKLCH
0.48, 0.07, 208
XYZ
9, 12, 17
LUV
40, -25, -13
HWB
188, 16%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.