Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296B89
RGB
41, 107, 137
HSL
199, 54%, 35%
HSB
199, 70%, 54%
CMYK
70, 22, 0, 46
LAB
42, -14, -23
LCH
42, 27, 239
OKLCH
0.50, 0.08, 231
XYZ
11, 13, 26
LUV
42, -24, -31
HWB
199, 16%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.