Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296CD5
RGB
41, 108, 213
HSL
217, 68%, 50%
HSB
217, 81%, 84%
CMYK
81, 49, 0, 16
LAB
46, 9, -61
LCH
46, 62, 278
OKLCH
0.55, 0.18, 259
XYZ
18, 16, 65
LUV
46, -22, -90
HWB
217, 16%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.