Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296DA7
RGB
41, 109, 167
HSL
208, 61%, 41%
HSB
208, 75%, 65%
CMYK
75, 35, 0, 35
LAB
44, -6, -38
LCH
44, 38, 261
OKLCH
0.52, 0.11, 248
XYZ
13, 14, 39
LUV
44, -24, -54
HWB
208, 16%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.