Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296DC5
RGB
41, 109, 197
HSL
214, 66%, 47%
HSB
214, 79%, 77%
CMYK
79, 45, 0, 23
LAB
45, 3, -53
LCH
45, 53, 274
OKLCH
0.54, 0.15, 257
XYZ
16, 15, 55
LUV
45, -23, -78
HWB
214, 16%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.