Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296E7B
RGB
41, 110, 123
HSL
190, 50%, 32%
HSB
190, 67%, 48%
CMYK
67, 11, 0, 52
LAB
43, -19, -14
LCH
43, 24, 216
OKLCH
0.50, 0.07, 212
XYZ
10, 13, 21
LUV
43, -26, -17
HWB
190, 16%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.