Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
297BF2
RGB
41, 123, 242
HSL
216, 89%, 55%
HSB
216, 83%, 95%
CMYK
83, 49, 0, 5
LAB
52, 9, -68
LCH
52, 69, 278
OKLCH
0.60, 0.20, 259
XYZ
24, 21, 87
LUV
52, -25, -103
HWB
216, 16%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.