Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
297FB2
RGB
41, 127, 178
HSL
202, 63%, 43%
HSB
202, 77%, 70%
CMYK
77, 29, 0, 30
LAB
50, -12, -35
LCH
50, 37, 250
OKLCH
0.57, 0.11, 240
XYZ
17, 19, 45
LUV
50, -30, -50
HWB
202, 16%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.