Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2983BA
RGB
41, 131, 186
HSL
203, 64%, 45%
HSB
203, 78%, 73%
CMYK
78, 30, 0, 27
LAB
52, -12, -37
LCH
52, 39, 252
OKLCH
0.58, 0.12, 241
XYZ
18, 20, 49
LUV
52, -31, -54
HWB
203, 16%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.