Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2986BF
RGB
41, 134, 191
HSL
203, 65%, 45%
HSB
203, 79%, 75%
CMYK
79, 30, 0, 25
LAB
53, -12, -38
LCH
53, 40, 252
OKLCH
0.59, 0.12, 241
XYZ
19, 21, 52
LUV
53, -31, -56
HWB
203, 16%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.