Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2986E6
RGB
41, 134, 230
HSL
210, 79%, 53%
HSB
210, 82%, 90%
CMYK
82, 42, 0, 10
LAB
54, -1, -57
LCH
54, 57, 269
OKLCH
0.62, 0.17, 253
XYZ
24, 23, 78
LUV
54, -29, -87
HWB
210, 16%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.