Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2988A3
RGB
41, 136, 163
HSL
193, 60%, 40%
HSB
193, 75%, 64%
CMYK
75, 17, 0, 36
LAB
52, -21, -23
LCH
52, 31, 227
OKLCH
0.58, 0.09, 221
XYZ
16, 21, 38
LUV
52, -34, -31
HWB
193, 16%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.