Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
298D97
RGB
41, 141, 151
HSL
185, 57%, 38%
HSB
185, 73%, 59%
CMYK
73, 7, 0, 41
LAB
53, -27, -14
LCH
53, 30, 208
OKLCH
0.59, 0.09, 205
XYZ
16, 22, 33
LUV
53, -36, -16
HWB
185, 16%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.