Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2997BD
RGB
41, 151, 189
HSL
195, 64%, 45%
HSB
195, 78%, 74%
CMYK
78, 20, 0, 26
LAB
58, -21, -29
LCH
58, 36, 234
OKLCH
0.63, 0.11, 226
XYZ
21, 26, 52
LUV
58, -37, -41
HWB
195, 16%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.